Toronto Radio Advertising - Best Value for the Buy - Newstalk 1010

Radio is not like print or flyers which you may be more familiar.   With flyers and the newspaper.  Once it’s gone, people don’t remember anything about the advertisement unless they actually used the service.  A past client – will call them - Handyman Connects still gets calls every month and they ask where did you hear about us?  Answer – Newstalk 1010.  Problem is we haven’t been on air with them for 4 yrs.    Reason for stopping was as a  result of franchisees selling and new ownership being fragmented.  Unable to get everyone on the same page.   But the value of the spoken remained in the minds of their audience.  It continued to perform long after the advertising had been completed.

What we do is build your brand.  This is much more powerful than a quick lead generation campaign like flyers.  We reach many more people than flyers.  Each time your advertisement airs, 25,000 people will hear it – (the cost? about 85 a dollars).  Over the course of a week – 400,000 people are going to hear your ad about 2 times.  After 4 weeks – they have heard your ad 7 times roughly.  More important, they know who you are and what you do. This is the only way to separate you from the competition.  What this BRANDING does is enhance all your advertising efforts.  Flyers become more effective and seeing your Trucks will now become an even better lead source.     

The problem here is – after 4 weeks, you may or may not get the leads you wanted to cover your short term costs.    Regardless, the program will be a success.  Because over 1 million people will know who you are and what your business does.  Because you do radio - CFRB - they will trust that you are not just a fly by night company. 

 Building the brand and getting leads go hand and hand.   But they are not the same. 

I can be reached at the information below if you wish to chat further.

Troy

Troy Weston | Account Manager

Bell Media | t 416.384.4846 | m 416.560.2370 | troy.weston(a)bellmedia.ca 260 Richmond St W Toronto, ON M5V 1W5 Canada

Radio vs. Digital - what works best?

Radio vs. Digital—Telling the Story Better. In part II of our four-part roundtable look at how radio can better monetize its huge reach number and sell itself to advertisers, we asked our six industry experts about how radio can tell its story better compared to the media world’s Next Big Thing—digital. Our panel, while acknowledging the perception of digital’s place, felt it was up to the industry to better talk up its own advantages. “People love cool new things and there is nothing cooler and sexier than NextRadio,” says Pierre Bouvard, CMO, Cumulus Media/ Westwood One of the technology that wakes up FM receivers on your smartphone and enables new interactivity with content and advertising. “Every time I tell an advertiser, an agency or Wall Street analysts about NextRadio…they are blown away.” “‘Mobile’ is the biggest buzzword in advertising today—and the fact is that radio is more mobile than what people think of as mobile, namely the smartphone,” adds Radha Subramanyam, president, insights, research and data analytics for iHeartMedia. “Radio is the best way for advertisers to reach consumers outside of the home, when they’re on the go.” Drew Horowitz, president and COO, Hubbard Radio, is convinced that the answer lies in overcoming the perception issue. “We have to dim the glare of digital by showing the strength and beauty of radio through ideation, execution and creative promotion using our platform,” he says. “The digital platform is fun and is the shiny new platform, [but] radio is the original mobile marketing medium.” “The same old story is rarely exciting,” admits Bill McElveen, executive VP, Southern region, Alpha Media. “But the story is about delivering results and we need to tell it more effectively.” Roundtable Record—Read the entire conversation only at InsideRadio.com.

Radio vs. Digital Should Be Radio + Digital. To tell its story better vs. the media world’s giant hydra that is digital, radio needs to stop making it “either/or” and start stressing the advantage of making it “one-plus-one” in a smart, collective strategy. That’s the consensus from six industry experts in part II of our four-part radio reach roundtable. “The success of radio has always been, and always will be, about touching people on a daily basis,” says Steve Chessare, VP and market manager, Greater Media Detroit. “As a medium, radio is unsurpassed at meeting marketing objectives for our clients. Digital is a piece of that strategy as one of our many ways to engage people…Digital alone cannot achieve results equal to a plan that is a combination of all we have: on-air, online and on-site.” “Radio can make digital more effective,” adds Bill McElveen, executive VP, Southern region, Alpha Media. “It is to our advantage to provide conclusive evidence that the use of radio makes an advertiser’s digital spend more effective, moving the discussion away from ‘let’s use radio if there’s any money left over’ to ‘let’s use radio to make our digital spend more effective.’ We need to passionately position our medium to not only our advertisers but our staffs as well—and the word ‘passionately’ is key.” New statistics seem to provide more and more ammunition for the effort—Nielsen recently reported that the actual weekly reach of AM/FM is 93%—and if it all comes down to simple results, the panel believes radio has a boast-worthy story to tell. Says Scott Herman, COO of CBS Radio, “Clients who use broadcast radio to promote a product, drive customers into their store or deliver a brand message will tell you the medium is an effective form of advertising.” Roundtable Record—read all our panelists’ answers to this question at InsideRadio.com.

Home Depot praises radio for Awareness

Home Depot Calls Radio Big Part Of 99% Awareness. Home Depot has an ongoing “Let’s Do This” attitude about radio. As one of the medium’s most consistent advertisers, the retailer and its ad agency reps discussed their ongoing affair with the airwaves at the Radio Show’s Thursday morning Advertising Breakfast. Among qualities Home Depot identified as radio’s strengths—pervasive reach, theater of the mind, flexibility and immediacy. “Radio is a major part of the reason that Home Depot has 99% brand awareness. We wouldn’t continue to be so invested with radio if not for the success in reaching our customers,” said Michael Hibbison, Home Depot’s VP of Integrated Media. “One of the things we love is that you’re in your car, backing out of your driveway, and we are engaging interest in the moment for your next home project.” Diane Fannon, principal of The Richards Group, which has Home Depot’s creative business, added that radio’s results are also quantifiable—and provide a thumb’s up. “A year ago, we primarily looked at TV data, but now we look at radio and digital, and what we see from radio is always really strong. Our ads catch people’s attention, they stay with it, and the ads have a very favorable impression with consumers.” Added Hibbison, “We need to make sure we’re relevant when the customer is in the middle of a project, and radio remains such a huge part of that to help us get our message out. It’s the one medium that has really stood the test of time.”

Radio Stations on Apple Watch

KiSS 92.5, Toronto, has always known what listeners want – and now that includes a hit music station app available on Apple Watch! Now, with the tap on the wrist, listeners can instantly connect to the home of 40 minute Non-Stop Hits on KiSS 92.5, with the launch of the KiSS 92.5 app for Apple Watch. The app allows fans to instantly listen to a live stream of KiSS 92.5, scroll through the latest playlist, and check out what’s trending on the station.

“Tech-savvy listeners want the option to tune in on-the-go from their device,” said Julie Adam, Senior Vice President, Radio, Rogers. “By making the KiSS 92.5 app available on Apple Watch, we are not only adapting to the needs of our audience, but solidifying Rogers’ position as a front-runner in innovation with yet another first to market app for the watch.”

The KiSS 92.5 app for Apple Watch joins other Rogers Radio brands available on the platform including 680 NEWS, NEWS 1130 and 660 NEWS.