Radio is
not like print or flyers which you may be more familiar. With
flyers and the newspaper. Once it’s gone, people don’t remember anything
about the advertisement unless they actually used the service. A past
client – will call them - Handyman Connects still gets calls every month and they ask where
did you hear about us? Answer – Newstalk 1010. Problem is we
haven’t been on air with them for 4 yrs. Reason for stopping
was as a result of franchisees selling and new ownership being
fragmented. Unable to get everyone on the same page. But the value of the spoken remained in the minds of their audience. It continued to perform long after the advertising had been completed.
What we do is build
your brand. This is much more powerful than a quick lead generation
campaign like flyers. We reach many more people than flyers. Each
time your advertisement airs, 25,000 people will hear it – (the cost? about 85
a dollars). Over the course of a week – 400,000 people are going to hear
your ad about 2 times. After 4 weeks – they have heard your ad 7 times
roughly. More important, they know who you are and what you do. This is the only way to separate you from the competition. What this BRANDING does is enhance all
your advertising efforts. Flyers become more effective and seeing your
Trucks will now become an even better lead source.
The problem here is –
after 4 weeks, you may or may not get the leads you wanted to cover your short
term costs. Regardless, the program will be a success.
Because over 1 million people will know who you are and what your business does. Because you do radio - CFRB - they will trust that you are not just a fly by night company.
Building the brand and getting leads go hand and hand. But they are not the same.
I can be reached at the information below if you wish to chat further.
Troy
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Troy
Weston | Account Manager
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Bell
Media | t 416.384.4846 | m 416.560.2370 | troy.weston(a)bellmedia.ca
260 Richmond St W Toronto, ON M5V 1W5 Canada |
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